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Inspiring Mompreneur Found Balance During the Pandemic and Rebuilt Her Business to 6-Figures

Inspiring Mompreneur Briana Greer Found Her Balance During the Pandemic and Rebuilt Her Tech Style Business to 6-Figures


EMBRI Shop Founder, Briana Greer is on a mission to let other Mompreneurs know that it’s okay to take a step back in order to spring forward.


The Arizona-native’s business “baby,” EMBRI Shop was established unexpectedly and out of necessity. As Briana surfed the web for a good MacBook case and was unsuccessful, she chose the DIY route.



After posting her beautifully hand-crafted laptop case, she was met with rave reviews from friends and followers alike. This fueled her to start the EMBRI Shop, but soon after, Briana found herself struggling to keep up with the demand. Before sourcing a quality manufacturer, she was designing and making every order by hand – with two babies at her side.


photo courtesy: Facebook/EmbriShop


At one point, things became so overwhelming that she walked away from the business. In late 2019, Greer discovered the courage to begin again. Since then – and even during a pandemic – her business has grown larger than ever.



After graduating with a degree in Merchandise Marketing from FIDM in 2012, she tried her hand at modeling and her efforts were well received. After countless auditions, Briana was fortunate to land appearances in national campaigns for major brands such as Converse, Pacsun, and Call of Duty.


For her, the most unforgettable and valuable gig was appearing in a national broadcast advertisement for Call of Duty, because it taught her that you can really do anything if you allow yourself to stay open to unexpected possibilities. The Call of Duty campaign also featured the late-great NBA superstar, Kobe Bryant and was a huge success.


This trailblazing Black woman entrepreneur has now stepped out from behind the veil and is putting a name to the face behind her company and take charge of her career; all while managing motherhood and prioritizing her physical, mental, and emotional health.


photo courtesy: Facebook/EmbriShop


While Briana’s glamorous tech accessories store continues to expand, the day-to-day reality is often a far stretch from the glitter and rainbow designs that are the staple of her lifestyle accessories brand. As the resilient operator of a six-figure business, her most important job is being a proud mom to her two children, ages six years old and seven months old.


Being able to stay at home and raise her kids gives her a strong sense of empowerment and freedom, even if that means having to hide baby-vomit on her shirt while finishing a zoom meeting. Nevertheless, Briana’s journey is one of inspiration for any mother juggling children while in pursuit of their side hustle.



Celebrities and influencers that have touted the brand are people like Candy Johnson, Heather Sanders, Alari Swank, Felicia LaTour, and the GRAMMY Award nominated R&B Singer Jhené Aiko. Embri Shop has also been featured in FashionBombDaily, CleoTV, TechBestReviews, and more.




Follow EMBRI Shop on Facebook and Instagram to view more, and for more information on Embri Shop, visit the official website www.embrishop.com.


Wife. Mom. Believer. Writer. Advocate.

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