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Bounce TV, YMCA and Black Kids Swim Team for New Family Water Safety Initiative


Family water safety should be at the top of every parent’s list of concerns as we head into the fun days of summer. This is especially true for African-American parents. Here is why:


  • Fact: 70% of African Americans do not know how to swim, and African-American children drown at 5.5 times the rate of other children.


  • According to the Centers for Disease Control and Prevention, in the United States, 3,500 accidental drownings happen every year. 10 people drown every day.


To help educate parents and children on the importance of family water safety, Bounce TV is joining forces with YMCA and Black Kids Swim to launch a new Public Service campaign.

family water safety

Featuring Olympic medalist Maritza Correia McClendon, the PSAs encourage water and pool safety and include details on the YMCA’s “Safety Around Water” program. The segments will begin airing on Memorial Day Weekend.


“Lack of proper water training and preparation is quietly killing African Americans of all ages. We think it is important to help educate people on water safety, especially as we head into another summer season,” commented Bounce Vice President of Community Outreach Jeff  “J.J.” Johnson.


Take a look at video below.

In addition to ensuring that everyone in the family learns to swim well, here are some additional steps you can take to for family water safety:


  • Keep a close eye and constant attention on children and other family members while at beaches, pools, lakes, and other areas where water is present.


  • If you have a pool and/or outdoor spa at home, enclose it with four-sided, four-foot fencing and use self-closing, self-latching gates. If you’re attending a gathering at a friend’s house, check for any unenclosed water areas, and take extra precaution.


  • Purchase a U.S. Coast Guard-approved life jacket for yourself and every member of your family for wear when on a boat or near lakes and rivers in the event a situation arises.


  • Remember: inflatable children’s toys and water wings can be fun, but they are no substitute for a life jacket and close adult supervision.


  • Everyone, including experienced swimmers, should swim with a buddy or in areas protected by lifeguards.



Memorial Day weekend marks the unofficial start to summer with warm weather and summer fun in the sun just ahead. Whether you are taking road trips for a family vacation, having picnics or enjoying that dip in the ocean or pool, it is important to stay safe.

family water safety

For more information about the family water safety initiative, visit Bounce’s official FacebookTwitter and Instagram accounts (@bouncetv) as well as BounceTV.com. You can also find Black Kids Swim on their Facebook page and on Twitter (@BlackKidsSwim).

family water safety

Wife. Mom. Believer. Writer. Advocate.

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[…] show is set to air on Saturday, November 21 at 12PM (EST) on Bounce TV. It will continue to air in broadcast syndication through December 13, 2020. You can check the air […]

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